Ultra Purex 2 Color Safe Bleach 44 Loads. Wow! Stain fighter + bright booster. See stains disappear. Removes stains - protects colors. Safe for all loads*. Quality & responsibility. Henkel. Worldwide, for more than 130 years, our brands have combined quality with respect for people and the environment. This is what Henkel stands for - today and tomorrow. The distinctive design and elements of this package are proprietary and owned by The Dial Corporation, A Henkel Company. Questions 1-800-457-8739 or purex.com. 2012 The Dial Corporation, A Henkel Company.