HE (Follow HE washer manufacturer's instructions for product dispensing). Splash free (Compared to regular bleach). 3 times more uses (Compared to Cloralex Regular Bleach). Easy to use. Questions or comments? www.cloralen.com; 1-800-615-3191. Cloralen is the name used in the United States and Canada for the brand known as Cloralex in Mexico. USA: Made in Mexico. Jamaica: Product of Mexico.