Gold Medal™ Unbleached All Purpose Flour. Expertly milled in the USA. Premium quality. Since 1880. Over 125 years of baking success. Enriched. Presifted. Per 1/4 cup serving as packaged: 100 Calories. 0g Sat. fat, 0% DV. 0mg Sodium, 0% DV. <1g Sugars. Net Weight: 10 lb (4.53kg) . Your kitchen rules: When to use it: For the baker who's looking for a flour that's closer to the natural state of the wheat, unbleached all purpose flour is milled without the additional bleaching process. It has a creamy color to it, and can be used to enhance any recipe that calls for all purpose flour. To bake is to wait. Tested and approved in the Betty Crocker kitchens. Each Betty Crocker product promises delicious homemade taste every time. 1-800-345-2443. Mon-Fri 7:30 am- 5:30 pm CT. www.bettycrocker.com. © General Mills.