Hot cereal. All natural. Naturally nutritious. Whole grain. Oat, the enduring grain. First grown in Western Europe, this gem spread rapidly around the globe. One of the best available natural sources of fiber, our oat flakes can be made into a delicious hot cereal or in any recipe calling for oatmeal. Rolled oats helps reduce cholesterol. USDA organic. Whole Grain: Excellent source. WholeGrainCouncile.org. Three grams of soluble fiber daily from whole grain oat foods, like oat flakes, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. This cereal has 2 grams per serving. Certified organic by the Texas Department of Agriculture (TDA). Comments or Questions? Write us at: Arrowhead Mills Consumer Relations 4600 Sleepytime Drive, Boulder, CO 80301-3292 USA or call 1-800-434-4246. www.arrowheadmills.com.