Since 1971. New look, same great taste! Surprisingly sweet! Only 7 g sugar. 22 g whole grains. 3 g fiber. Whole Grain: 22 g or more per serving. WholeGrainsCouncil.org. Eat 48 g or more of whole grains daily. Non GMO Project verified. nongmoproject.org. With any correspondence, please enclose this package flap. Crunchy, lightly sweetened whole grain flakes that will satisfy your hunger and your taste buds. Simply delicious! For more information and recipes, go to www.barbaras.com. Barbara's Earth: While saving one little tree may not seem to be a big deal, Barbara's knows it's the little things in life that can add up to a bigger impact. We use earth-friendly inks and 100% recycled materials for our cartons. Please visit www.barbaras.com/givesback. Check out our Environmental Counter online to track the difference we are making together! GreenChoice 100: 100% recycled; 100% clean energy; 100% carbon neutral. No net greenhouse emissions. We Calculate (As measured by the Environmental Defense Paper Calculator): trees saved; water reduced; landfill reduced; energy reduced. FSC Recycled packaging. Rainforest Alliance Certified. FSC is not responsible for the savings calculations by using this paper. Visit us online at www.Barbaras.com. This carton is made from 100% recycled cardboard. Minimum 65% post consumer content. If possible, please recycle again. Consult with your local recycling agency to ensure this material is recyclable in your community. This product is sold by weight not volume. Some settling of contents may have occurred during shipping and handling. Collect 15 UPC codes from any Barbara's cereal. Go to: www.barbaras.com/adoptapuffin. Product of USA.